It involves identifying areas of opportunity, such as customer experience, performance management or risk management, and then creating a roadmap to develop the capabilities needed to take advantage of those opportunities.
SMEs are characterized by constantly having many parts of them in flux (which does not always equate to change), but it is precisely this aspect that determines their success.
However, it is clear that many SMEs struggle to optimize their operations, and are unable to meet the demands of the rapid digital transformation that is required of them to compete in today’s market. This is because they lack a strategic plan for digital transformation. They lack the right technology to support their business goals or processes, and they do not know how to adopt the new technologies that can help them gain a competitive advantage. They need software that will help them manage growing workloads, communicate more effectively with customers and suppliers, and maintain compliance with industry regulations. They also need to be able to innovate faster than ever before. All of these conditions together are necessary for their survival.
This is where the digital transformation strategy comes in.
It is not enough to just adopt new technologies, they must be put into practice in the context of business goals and processes. One must therefore make sure to use technology strategically, so that it is really driving innovation (of product, but even before that of process) and helping the organization achieve its goals.
But what is a digital transformation strategy? And how can one find the right one for the context?
A digital transformation strategy is a business plan for using technology to achieve specific goals. It is a process that begins with understanding the current business situation, then defines the desired outcomes, and finally decides how to effectively use technology to achieve them.
The first step is to understand what a digital transformation strategy is and how it differs from an overall business strategy. A digital transformation strategy focuses on how you can use technology to innovate faster, gain better customer insight, and generate new revenue streams, and it may not be the same as the traditional IT roadmap or vendor or vendor-centric solutions. The term “digital transformation” has been around for more than a decade, but only recently has it become an (often overused) buzzword. If you are wondering what it means, it is the process of leveraging technology to make the business more agile, efficient and profitable. It involves the adoption of exponential technologies such as cloud computing, artificial intelligence (AI), machine learning (ML) and blockchain, as well as the reengineering of existing processes to make them more digitally compatible. A digital transformation strategy is a plan that outlines how the company will use technology to improve business processes and achieve its goals. It involves identifying areas of opportunity, such as customer experience, performance management or risk management, and then creating a roadmap to develop the capabilities needed to take advantage of those opportunities.