Digitalization: key pillar for machining companies


In the fast-paced world of technology, innovation must be our bread and butter. But we do not forget that behind every click, behind every screen, there are you: our customers, our partner in the digitization journey. That's how we will continue to refine our tools and services: in an uninterrupted cycle of feedback and improvements. We still have a long way to go and new challenges lie ahead, but the good news is that we are learning, growing. And we want you to be part of this journey.

From companies in the aerospace and automotive sectors to the manufacturing of consumer products, the mechanical processing sector has seen a huge shift towards digitalization. In an attempt to remain competitive, companies in this sector are increasingly relying on automation and digital process optimization tools to maximize efficiency and reduce overall costs. Digitalization offers significant advantages in terms of speed, accuracy, data analysis capabilities, and cost reduction, enabling companies to produce higher quality products with fewer defects and at lower prices. For this reason, it has become a fundamental pillar for business operations across the mechanical processing landscape.

For those working in the machine tool sector, it is undeniable that we are living in a period of unprecedented technological progress. For companies looking to stay competitive and ahead of the competition, it is more important than ever that plant managers and technical engineers consider transitioning to digital frontend technologies. By leveraging cutting-edge solutions, companies like ours in this sector can reshape their processes and create efficient workflows that will yield lasting results. Today, we are here to discuss why the digitalization of the frontend is so important for success in this field.

In today’s competitive environment, digitalization has become an imperative for mechanical tool companies. This post examines our experience in integrating advanced digital tools to improve customer interaction and optimize internal processes.


Digitalization has become a fundamental pillar for companies in the mechanical processing sector, including the specific sector of tools. Companies are beginning to embrace this transformation, not as a short-term goal, but as an evolving process. In particular, there is a focus on the digitalization of the frontend through the development of various tools. In addition to focusing on the frontend, we are integrating this strategy with other digital initiatives throughout the customer organization. The goal is to have a fully integrated digital ecosystem that optimizes all areas of the company.

Our Vision

Before thinking about the technology itself, we considered the overall business objectives. We wanted to not only increase revenue but also make operations more efficient and develop new products more quickly. This vision guided us in choosing the right technologies to achieve these goals.

Planning and Implementation

We developed a digital action plan that lists various projects, each with a timeline, those responsible, and key milestones to measure progress. We start with low-cost, low-risk projects that can have an immediate impact and cause minimal disruption to business activities.

Frontend Tools Developed (and Still in Development)

These tools not only simplify the lives of our clients’ customers but also allow us to obtain valuable data to continuously improve our services and products. Among the tools we have started to develop are quoting tools, product configuration tools, job tracking tools, and tools for managing technical and commercial inquiries.

Quoting Tool

Benefits for the company: Reduction in the time taken to process quotes, leading to shorter response times and greater operational efficiency. Value for the customer: Ability to receive quotes in a short time, speeding up the decision-making cycle and the possibility of interactively customizing product specifications.

Product Configuration Tool

Value for the company: Minimizing errors in the design phase and standardizing product specifications. Value for the customer: Ability to configure the product according to their needs, with visual previews and immediate feedback.

Job Tracking Tool

Value for the company: Real-time monitoring of the production cycle and delivery stages, with better resource management. Value for the customer: Order traceability from confirmation to delivery, with constant updates meaning transparency and visibility into the process, and the ability to better plan their activities.

Tool for Managing Technical and Commercial Information Requests

Value for the company: Centralization of requests, facilitating the management and assignment of internal tasks, resulting in faster responses. Value for the customer: A single point of contact for all necessary information and needs, both technical and commercial, increasing customer satisfaction.

A crucial aspect is that these tools are not unidirectional. They are designed for a continuous flow of data and information between the company and the customer. By sharing with the customer data on materials, tolerances, and other technical parameters, rapid and accurate iteration is allowed, but also information on prices, delivery times, and other commercial aspects are exchanged securely and promptly. The tools we have developed serve not only to streamline operations but also to improve communication and collaboration with customers. We believe that a continuous flow of data and information is essential for the success of partnerships.

Therefore, all our tools are designed with an open line of communication, allowing for rapid feedback and updates from both sides. This not only ensures that the product meets the customer’s needs but also allows for timely changes to be made when necessary. Moreover, these tools enable real-time progress monitoring, providing transparency in the production process and improving overall trust between the company and its customers.

Future Developments

While we are proud of the digitalization efforts we have made so far, we recognize that there is always room for improvement. With the continual evolution of technology, we are committed to continuously improving our tools and processes to better serve our customers. Among the future developments we are exploring is the expansion of the capabilities of our tools to offer a more personalized experience to each of our customers. We understand that in today’s fast-paced world, time is of the essence. That’s why we are committed to constantly improving and updating our tools to ensure the most efficient and effective experience possible for our customers. Órchestra is committed to providing high-quality products and services through the use of innovative digital tools.

The Importance of Having a Plan

This is not a journey we have embarked on without a map. Our digitalization strategy has been carefully planned and is continuously fed by new insights. We don’t just solve problems as they arise; we anticipate challenges and prepare to face them. Thanks to a well-conceived plan, we are able to be at the forefront and provide our clients with the best possible solutions. Moreover, having a plan allows for better resource allocation and efficient use of time and labor. At Órchestra, we believe that constantly evolving and improving is key to success in an ever-changing market. Our digitalization efforts are just one example of how we strive to stay on top of industry trends and continually improve our products and services for the benefit of our clients. We want to continue to communicate openly, track progress in real-time, and embrace new developments together.

Integrating Frontend Digitalization Strategy with Other Digital Initiatives

One of the most crucial aspects of our digitalization strategy is integration. We do not see frontend digitalization as a remote island but as a key component of a broader business strategy. That’s why it’s essential that various tools and digital initiatives are synergistic with each other. From connectivity with ERP systems to full integration with e-commerce platforms and digital marketing strategies, we work tirelessly to bring all these components together into a single digital ecosystem.

Integration with ERP Systems

Benefits for the company: By sharing data in real-time between the frontend and ERP (Enterprise Resource Planning) systems, we can optimize logistics, inventory management, and production planning. Value for the customer: This integration allows the customer to have a more complete and updated picture of the status of their orders and inventory.

Connectivity with E-commerce Platforms

Benefit for the company: Having a fully integrated e-commerce platform with our frontend tools allows us to manage online transactions more efficiently. Value for the customer: The customer benefits from a more seamless and integrated shopping experience, combining the simplicity of online shopping with the personalized service offered by our digital tools.

Coordination with Digital Marketing Strategies

Benefits for the company: Integrating data collected through frontend tools with our digital marketing strategies allows us to build more targeted and effective campaigns. Value for the customer: Receiving more relevant communications and personalized offers based on their interactions with our digital tools.

The integration between frontend digitalization and other digital initiatives is crucial to maximize operational efficiency and offer superior value to our customers. It is a dynamic balance that requires a holistic view and a constant commitment to innovation and adaptation.

The digital transformation journey we are bringing to the market is not just a set of technical actions, but a true revolution that involves all aspects of our business. In this long and exciting journey, we have put a lot of effort into the digitalization of the frontend, the part of our technological infrastructure that directly interacts with customers. But this is not a finished and concluded project, rather it is an ever-evolving process, fueled by new insights that allow us to implement increasingly efficient and valuable solutions.

Integration and Synergy with Our Valuable Clients

In the fast-paced world of technology, innovation must be our daily bread. But let’s not forget that behind every click, behind every screen, there you are: our customer, our partner in the digitalization journey. This is how we will continue to refine our tools and services: in an unbroken cycle of feedback and improvements. The road ahead is still long, and new challenges await, but the good news is that we are learning and growing. And we want you to be part of this journey.