Hiring on-demand is the new way of getting work done. You might be playing catch-up later if you don’t participate now. Businesses are leveraging the on-demand economy as a strategic competitive advantage. The new mantra is to invest in what you need only when you need it, and be certain solutions can scale as your business grows.
The forces of globalization and technology are changing the way the world works. Together, they have created a significant trend: on-demand workforces that help businesses scale faster and smarter while they reduce risk and control costs. This post will introduce you to the ecosystem of on-demand workforces.
These businesses are connecting people who have specialized skills to other businesses in need, regardless of geography.
It’s no secret: the rapid advancement and adoption of technology have radically transformed how we get work done. Platforms that once connected us to people in the physical world to provide a service on-demand now connect us to crowds of people who can provide near-immediate service delivery for businesses. The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society.
One such transformation is in the area of work, particularly how people get work and are compensated for it. Companies can connect a person with work in real-time, based on the worker’s expertise, location or availability. They can assign tasks automatically to people who want to work and pay them once it is complete. Companies can hire workers on demand. Put another way, companies now can hire workers on-demand, investing in resources when they need them, and not when they don’t.
Consumers were among the first to benefit from the concept of an on-demand workforce. One of the first successful on-demand models was once a little-known startup called UberCab. Today, it’s “everyone’s private driver.” When a customer uses its mobile app to request a ride, Uber sends a signal to available drivers in the area, and one of them chooses to accept the rider. The entire transaction – including the driver’s payment for services – is conducted via Uber’s Application Program Interface (API).
In the on-demand model, you can source the person or group best suited to your task based on expertise, location or availability.
The on-demand workforce model serving consumers has given rise to a variety of names to describe its influence. Among those that stuck :
No matter what you call it, on-demand platforms and services are changing the way we work and interact with anywhere in the world. Whether they seek business services or a ride from Uber, consumers access labor using a growing number of on-demand technology platforms.
As the consumer service model has grown and matured, enterprise companies have used its services. Business travelers use Uber to catch a ride to the airport and AirBnB to find lodging, making travel more affordable in the process. At the same time, new business-to-business (B2B) on-demand models are emerging. From sales and marketing to product engineering, HR to operations, businesses are using on-demand workforces and platforms to scale faster and smarter than ever, gaining a competitive advantage in the process. Marketing teams order creative services on Fiverr or 99Designs, which offer a wide variety of choices at fixed rates with a fast turnaround. Businesses can use a service provided by RevBoss who is seeking to solve some of the most challenging problems related to the outbound sales process by combining software and cloud labor to help SaaS businesses build their pipelines on-demand. A growing number of companies, particularly global enterprise and local startups, are using on-demand workforces as their strategic, often a secret, competitive advantage to scale smarter by reducing risk and controlling costs.