Unlocking customer insights: the power of direct conversations in defining business strategyale

01/09/2023

These strong relationships will not only lead to repeat business but also provide valuable word-of-mouth for your company, as satisfied customers will tell others about the great experience they had working with you. Today, even more than a few years ago, word of mouth is the most powerful marketing tool there is; the channels and mediums have changed, but the concept is the same as it always was.

Talking to clients is never a bad thing, and you should not be afraid to do so.

It often happens that you find yourself in a meeting with a potential client who says he has done his research. Then it comes to ask him “How do your current customers describe your solution? What do they call it? “

Often he has no clue, or on the contrary, he affixes a name to it that works for him, certain that Google as a channel does not work for him (without having any idea of the work, and often unexpected results, involved in keyword research for example).

So we explain to him that the only way to know how customers think about the product is to talk to them directly.

Too often companies make assumptions about their customers based on their internal jargon and technical terms. But your customers don’t use the same language you do, and if you want to get to them, you have to speak their language!

That’s why we always insist on having a call or participating in a call with customers. We want to hear how they describe their problems and what solutions they are looking for. Only then can we begin to build a relationship and tailor our messages to their needs.

Here are some benefits of customer dialogue.

Gain insight into the way they think about your product.

One of the biggest benefits of talking to your customers is that you will gain information about how they think about your product. This is valuable information that you can use to improve your marketing efforts and make sure you are speaking the right language.

Learn about their pain points and critical issues.

You can learn about their pain points, i.e., the things that keep them awake at night or frustrate them during the day. This information is valuable because it can help you improve your product or service offerings to better meet their needs. It can also help you create more effective marketing messages that speak directly to their needs and clearly and explicitly address their pain points

Develop a deeper understanding of their business.

By talking to your customers, you will also develop a deeper understanding of their business: what they do, how they do it, and what challenges they face daily. This information can help you position your product or service as a solution to their specific challenges and needs, making them more likely to buy from you rather than one of your competitors.

Build relationships

Talking to customers is an excellent way to build relationships with them. When you take the time to listen to their concerns and offer helpful solutions, you show them that you are not just interested in selling, but that you are objectively interested in helping them solve their problems so that they can be successful (ever heard of customer success?).

These strong relationships will not only lead to repeat business but also provide valuable word-of-mouth for your company, as satisfied customers will tell others about the great experience they had working with you. Today, even more than a few years ago, word of mouth is the most powerful marketing tool there is; the channels and mediums have changed, but the concept is the same as it always was.

If you want to understand your customers and build strong relationships with them, set up a meeting, visit them, or invite them over, and start talking! They will be glad they did and so will your revenues.